Running a business in today’s digital world means you can’t afford to ignore SEO. But for many entrepreneurs, especially those overseas, the world of search engine optimization remains confusing, frustrating, and expensive. At SOVA.ph, our mission has always been to equip aspiring professionals, freelancers, and business owners with practical, no-fluff digital skills. We started with Filipino virtual assistants and online professionals, but today, our programs are reaching entrepreneurs in Australia and beyond.
One of those entrepreneurs is Ms. Paola Maureen Darcera-Yit, the CEO and founder of Posh Deluxe — a professional lash supply brand based in Perth, Western Australia, trusted by lash artists nationwide.
Today, we’re honoured to share her full, unfiltered review of our SEO training program, which shows just how impactful our course can be for business owners who are ready to take digital marketing into their own hands.
From Outsourcing Confusion to Empowered SEO Strategy
Like many business owners, Ms. Paola experienced the frustration of working with SEO agencies that delivered technical reports, but no clarity. She wanted to understand what was really happening behind her website and how to make smart, ROI-driven decisions. That’s where SOVA came in.
Our course offered her something no agency ever could: hands-on knowledge, step-by-step application, and long-term empowerment. Instead of being at the mercy of marketing jargon, Paola now knows how SEO works, what strategies to implement, and how to measure success.
And the best part? She now has the option to DIY or delegate—from a place of understanding.
Why SOVA is Expanding to International Markets
The School of Virtual Assistance (SOVA) is proud to be a Philippine-based institution offering world-class SEO and digital marketing training. But over the years, we’ve seen more and more interest coming from outside the Philippines — especially from entrepreneurs, professionals, and C-level executives in Australia, the US, Canada, and the UK.
Why? Because business owners everywhere face the same challenges:
- High agency fees with questionable results
- Overwhelming SEO concepts with no clear guidance
- A lack of trustworthy, practical training that breaks things down step-by-step
At SOVA, we fill that gap. We’ve worked with entrepreneurs, VAs, consultants, and startup founders, giving them not just theories but actionable strategies. From keyword research to website audits, content writing, backlink building, and technical SEO, our programs are built for implementation, not just education.
What Makes SOVA Different?
Here’s why entrepreneurs like Paola are turning to SOVA ( School of Virtual Assistance):
✅ Real-world application – You don’t just learn the “what”; you learn the “how”
✅ Mentor-led training – Our coaches work with you 1-on-1 to apply concepts to your own business
✅ Supportive community – You’re not learning alone. You can be part of a group of learners, business owners, and freelancers growing together
✅ Flexible learning – Courses are available both online and face-to-face, depending on your location and schedule
A Message to Business Owners
If you’re running a business in Australia, just like Paola, and you’re tired of not understanding where your marketing dollars are going — this is your chance to take control.
Our SEO programs are designed for:
- Small business owners
- E-commerce brands on Shopify or WordPress
- Startups preparing to scale their organic traffic
- Freelancers and virtual assistants expanding their service offerings
- Anyone who wants to understand SEO without getting overwhelmed
👉 Ready to Learn SEO the Right Way?
Whether you want to manage your own website SEO, train your team, or simply ensure you’re never in the dark again, SOVA can help.
Visit SOVA.ph to learn more about our SEO programs, and see why entrepreneurs across the globe are making the switch.
We’re here to teach you, support you, and work with you — from the Philippines to Australia and beyond.
